Archer Web Solutions - Hit the target every time!

Speaking of education and social media, I thought I'd go even more basic than Joshua did in his last post on social media marketing and back us up a step, because I realize that some folks still have a nervous "um, what?" reaction to the words "social media" or "social networks". Nervous because even though they've heard the terms, or know that they're maybe vaguely associated with things like Facebook or YouTube or even Twitter, they're just not sure what those things are--and more importantly why they should care.

So in my own admittedly scattered and idiosyncratic browsing around blogs I like (hi, I'm talking to you today, Eric Karjaluoto!) I found this great white paper from the guys at smashLAB. It's a social media primer, and it explains pretty succinctly what social media are and why you should care.  It's got some good examples of how companies are using social media (both in good ways and bad ways) and what positive opportunities exist for companies willing to make their own forays into the world of social media. I found it to be nicely written for those who are at that nervous, afraid-to-admit-you're-not-totally-sure-what-your-web-people-are-talking-about stage of familiarity with social media. Check it out and let us know what you think.