Archer Web Solutions - Hit the target every time!

Greetings and welcome, my fellow target shooters! It's been a while since we've paid attention to our own internal blog, and believe me, it is not for a lack of things to talk about. We've been jumping with new clients and new challenges, and I'd like to take a moment to reflect on what I am thankful about in our business and in our particular place and time.

 Even on the heels of news on the worsening recession, threatening to become a depression, we are finding that people are still needing our services more than ever, and I think that this has a lot to do with our particular messaging, and that we are focusing our market on small-to-mid-size businesses that have a small budget, but understand the need for an effective web presence and an intelligently planned web marketing strategy. I am thankful to be positioned well, and to be able to help others find the right way to take advantage of a market that appears to be shrinking.

 The truth is, that every market has its opportunties and its challenges, and the trick is to keep your eyes out for the advantages, and avoid the pack mentality that leads you along with the herd, instead of striking out and taking chances where others may fear to tread. This is especially true in down economies, as many are pulling themselves and their businesses out of markets in which they may feel over-extended, but truthfully, they may be leaving behind revenue that others (such as yourself) can locate and take advantage of.  The real secret is to pick a genre and to specialize, and then, go one genre more specific. If you know quite a bit about birds, you might want to write an ebook on a specific subtype of bird (the hummingbird, for example), and in doing so, capture a small market by dominating it. Do this enough times, and you can create quite a nice revenue stream. Many make the mistake of thinking that by trying to appeal to a larger market, you will get more business, when this is exactly the opposite, especially in a down market. Tight competition in a popular space becomes even tighter, and a buyer's market drives down costs and favors the volume producers (large companies that can through scale, affort to make less per transaction, but make it up in numbers). Through super-specialization, you can dominate a smaller market, but grab a larger portion of the business in that market. 

 I'm also thankful that we have hired on two fantastic people into our ranks this month - Angela Pallatto, and David BuchMueller.

Angela is our new Content and Project Coordinator who has been working part-time with us since March, and we have finally been able to pull her away from her other job and in full-time at AWS. She understands our business and shares our ethics for excellence and customer service. Already she has created a strong repore with our clients, and I know they are in good hands with her able and eager talents and can-do attitude.

 David is a super-stellar senior web designer / developer that has been working with Joomla for years ever since it was Mambo. He comes to us from his own practice in wine country (emediacy.net ), but originally from Ohio at briansooyco.com. David's work is clean, creative and compelling, and his technical knowledge is top-class. I know that in the months coming ahead, we are going to be able to create some magic together. 

 I am also thankful that come Monday, we move AWS into a fantastic new office in a truly beautiful and inspiring building at 101 Lucas Valley Road, in San Rafael. Literally just down the road from our previous office, this new location has true character.  I've heard scuttlebutt that it was originally designed and built to house the WordStar company (remember that old software from the early 80's that launched the IBM PC into the world of home consumers?), though I haven't found confirmation of that. Now, it houses a myriad number of companies, from video game software companies to law practices, and we are in good company.

 So, our business is building, we are thriving and the future looks bright, even if all the pundits are telling us to lock our pantries and barracade the front doors, and I am thankful. 

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