Archer Web Solutions - Hit the target every time!

Hello, Joshua here.

I wanted to take a moment and report on an experience I had this week with a client that seriously kicked me in the behind and made me think long and hard about making sure that one's own house is in order, especially if one is a house-builder for others.

I'm sure everyone's heard the expression 'the cobbler's children have no shoes', and it describes the phenomenon that so often happens with service-oriented professions, where what you provide (and often with excellent quality) to others, you somehow fail to complete or fulfill for your own personal needs. Plumbers have leaky sinks, mechanics' cars don't run, house painters' houses are in need of a new coat, etc. On one level, this is totally understandable, because if you're in the business of doing service 'a', it's always more motivating to be doing that service for pay then doing it for free. Also, in most professions, you can get away with it.

However, when your own lack of care for your own needs is on public display, this can shake the faith of potential clients that might be looking to your attention to your own needs as a sign of how you might be paying attention to theirs. 

Totally reasonable, and totally stings when you get caught with a gotcha. This happened this week, in a potential client meeting, when one of the partners raised the, as he phrased it, 'squirmy' question of 'what's up with that?'.

In specific, he noted our lack of blog posts, and general feeling of emptiness in our own web site, as well as some broken links. What can I say, he was totally on the money, and all I can plead is that we've been so busy taking care of our clients that our own needs got pushed to the bottom of the stack. We pride ourselves at AWS with our attention to detail with our clients, and have had stellar success getting our clients to hit their own particular targets. We constantly preach the correct use of blogs for marketing and for giving your site a 'living' energy, and here we were, with no recent posts since November, and then before that, May. That's not a blog - that's a wasteland.

So here we are - Archer Web Solutions is re-dedicating ourselves to sharing all the accumulated knowledge that bounces around in our heads all the time, and that we share with our clients every day. It's really neat stuff, actually, and can help you in your own endeavors to meet your internet marketing targets. We have a collective expertise that is world-class, and gosh darn it, we're gonna tell you about it.

So, I guess what I'm saying is, keep your eyes on this space, and expect great things on a weekly basis. We will teach you all there is to know about Joomla (our content management system of choice), about SEO techniques, really cool sites out there that are 'doing it right', about business development, brand development, internet marketing, and anything else that we feel is germane to your success as entities trying to make it big on the web.

Thanks for reading, and please leave us copious comments!

Joshua Archer - Owner / Director of Technology / overall nice guy