It's 3:42 AM, Christmas morning, and even though it is the case that I am Jewish and do not celebrate this particular holiday in a religious sense, I come from a family that does, and therefore this time has it's own nostalgic sacredness to me. It's been storming all night long, and I've been in the living room in my pajamas catching up on tasks for work.
When you own your own business, it's hard to let go and give yourself the vacation that you give your employees, or even expected and took for granted when you yourself were an employee, but the truth is, in the quiet time created by a lack of external pressures and client attention, the entrepreneurial mind wakes up and starts to tackle the creative tasks and administrative menialities both that one never seems to have the time to handle in the day to day. The truth is, these days those that run a small business are running with a tight belt and are overworked, and it's only in the quiet moments that the pressure seems to decrease enough to let the mind wake up and remind us why we went into business in the first place.
For me, what is percolating in the noggin, other than the bills I have to pay and the payroll I have to make sure gets out, and the fact that I'm taking a short (sorta) vacation next week at the beach with family, is how I should make sure to get a post in for Christmas, because there are lots of queries on Christmas, and it's a good time to try to pick up some relevance in traffic. Sound mercenary? Well, perhaps it is, but the truth is, if people are reading my post, then I guess I'm relevant to them, and however I get in front of their eyeballs is just fine with me.
One of our big goals here at Archer Web Solutions is to be ecologically sustainable. For us, going green is a growing process. We're recycling, bringing our own grocery bags to the store, shopping locally, supporting local environmental organizations and being mindful of our consumption. However, there's always more that can be done.
One thing that crushes me during the holiday season is the use of wrapping paper. I love the opening of presents, the excitement of gifts, but then I get depressed at the sight of the huge pile of wrapping paper and packaging that cannot be recycled. Then I imagine the same pile of crap multiplied by the millions of families around the Western world.
So this year I decided to do something about it. I started wrapping presents in fabric.
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