Blog entries tagged Social Media

Smart Monkeys Use Tools: An Admittedly Incomplete and Idiosyncratic List of Helpful Tools to ...

Julia Dvorin — Tue, 04 May 2010 04:32:26 +0100

A few days ago I attended the North Bay SocialBiz 2010 Media Conference in Petaluma, CA. For a conference in its first year, I thought it did a great job attracting quality speakers and was pretty smoothly run. I really enjoyed the keynote speakers, and met some great people. I also ran two roundtables (“Smart Monkeys Use Tools: A Review of the Best Time-Saving and User-Friendly Tools to Manage Social Media” and “Online Social Networking for Business: Where and How to Create...

Happy Foursquare Day! (and Some Musings on Creative Uses of “Lo-So” Networks)

Julia Dvorin — Sat, 17 Apr 2010 04:43:02 +0100

It’s Foursquare Day! (4 squared=16, and today is 4/16, get it?) Even though in my boring suburban mama lifestyle I won’t be heading out to the City to get my Swarm badge, it seemed like a fitting day to talk about Foursquare and muse about ways to creatively use it.

I have to admit that Foursquare is my latest social media obsession (late to the party though I may be compared to some). What is Foursquare? Well, in colorful metaphoric terms you could describe it as &ldq...

Yelp is hit with a class action suit!

Joshua Archer — Thu, 25 Feb 2010 06:00:00 +0100

http://techcrunch.com/2010/02/24/yelp-class-action-lawsuit/

I try not to badmouth any company or institution that doesn't truly deserve it, but I am really glad that Yelp is getting some heat over its unethical behavior. We ourselves at Archer Web Solutions have had several positive reviews removed right after we refused to pay Yelp's "Sales Team" for advanced placement. They claim that this was due to an "algorithm" that removes positive reviews they deem to be inserted by people we k...

"Social What?": A Social Media Primer for Those Who Go "Huh?"

Julia Dvorin — Fri, 18 Sep 2009 05:00:00 +0100

Speaking of education and social media, I thought I'd go even more basic than Joshua did in his last post on social media marketing and back us up a step, because I realize that some folks still have a nervous "um, what?" reaction to the words "social media" or "social networks". Nervous because even though they've heard the terms, or know that they're maybe vaguely associated with things like Facebook or YouTube or even Twitter, they're just not sure what those things are--and more important...

Social Media Marketing Video - Learn the Basic Philosophy

Joshua Archer — Wed, 02 Sep 2009 05:00:00 +0100

Hello everyone,

As part of my own personal education in the world of internet marketing, I read and watch a lot of material, and much of it is good, much is not so good, and once in a while I run across something that is just plain useful. This following ten-minute video by Perry Belcher is great because it puts the concepts of social media marketing very plainly and clearly. In specific - you cannot look at social media marketing as a way to make direct sales, because you will t...

How To Grow Your Business: Online Social Networking

Julia Dvorin — Tue, 28 Jul 2009 05:00:00 +0100

Thought I should share with you a video someone took of my presentation to the Marin Business Now Seminar. The topic was "How to Grow Your Business: Online Social Networking." The talk was delivered to a mixed audience of business professionals. It includes ideas on where and how to network, and ideas for time-saving tools to help with online networking.

Let me know what you think of it!