Archer Web Solutions - Hit the target every time!

I'm sure many of you noticed on your Facebook accounts that they have this new "Like" feature that turns all of the favorite things you've listed in your profile into links to Facebook Pages.

I went ahead and let Facebook do that to all of my favorite things (the Absolutely Fabulous tv show, the band Morcheeba and Knitting). Now all of a sudden I'm getting nifty updates about these various obsessions/past times on my Facebook home page. I'm now informed that Morcheeba is going back on tour, or that I can purchase the entire ginormous box set of Abfab. I know all of this without having to do searches for these interests I have. Facebook has reminded me of these interests. I certainly haven't thought of buying an Abfab box set without the ping from the Abfab Facebook page.

Among the hubbub around privacy and having to adapt to yet another Facebook change I haven't seen many web designers or marketers proclaim the obvious: it's time to add a new button to their clients' websites.

Facebook has unleashed the capability to put a "like" button on your web page. Instead of visitors clicking on your Facebook page link, they click a "like" button and they're automatically made into what used to be called a "fan". This is a good thing for Facebook and the Web for a couple of reasons:

• It eliminates an extra click to become a fan
• It makes it easier for people to become fans of things they like on the web.
• It encourages more businesses to make pages on Facebook.
• Having more people "liking" your Facebook page means that more people have your Facebook updates appearing in their timelines/walls.

This week we'll be contacting our clients to see if they want help adding a Facebook button to the Joomla web sites we've built for them. If you have a Joomla web site and you want help go ahead and contact us.